Summit

฿18,900/month

Best for 25–70 rooms

Setup fee: ฿55,000 · 12-month commitment

What's included

Everything in Basecamp, plus:

Included from Basecamp

Full Basecamp Foundation

Cloudbeds PMS, custom website, 4-channel OTA distribution, LINE OA + WhatsApp setup, Google Hotel Ads, basic GA4, monthly rate review, monthly report + call.

AI Chatbot (LINE + WhatsApp + Web)

AI-powered chatbot deployed across LINE, WhatsApp, and your website. Handles 80% of guest inquiries 24/7 in Thai and English. Trained on your property data.

Full Lifecycle Email Automation (7 Touchpoints)

Pre-arrival, check-in, mid-stay, check-out, post-stay review request, win-back, and seasonal campaigns. All automated and personalized.

Social Media Management (8 Posts/Month)

Professional content creation and scheduling across Facebook and Instagram. Consistent brand presence without pulling your staff away from guests.

Weekly Revenue Management (PIE)

Weekly pricing, inventory, and event (PIE) strategy reviews. Dynamic rate adjustments based on demand, competition, and market events.

8-12 OTA Channel Distribution

Expanded distribution across 8-12 channels including Trip.com, Traveloka, Hotels.com, and niche platforms relevant to your market.

Full GA4 + GTM Analytics

Advanced Google Analytics 4 with Google Tag Manager. Conversion tracking, audience segmentation, custom event tracking, and booking funnel analysis.

Quarterly Remarketing Campaigns

Retarget website visitors who didn't complete a booking. Quarterly campaign setup and optimization to recapture lost revenue.

OTA Promotion Strategy

Strategic use of OTA promotions (Genius, Preferred Partner, flash sales) to boost visibility while protecting your rate integrity.

What you get in 6 weeks

1

Week 1-2: Discovery & Foundation

OTA audit, Cloudbeds setup, content collection, brand alignment, AI chatbot training data gathering.

2

Week 3-4: Build & Integrate

Website, OTA channels, AI chatbot deployment, email automation sequences, social media calendar, GA4+GTM setup.

3

Week 5: Testing & Training

Full system testing, chatbot refinement, staff training, booking flow validation, first revenue management session.

4

Week 6: Go Live

Everything live. AI chatbot active. First social posts published. Revenue management cadence begins. Performance baseline set.

What's NOT included in Summit

These premium features are available in Pinnacle.

Dedicated Daily Revenue Management

Available in Pinnacle

Google + Meta Paid Ads

Available in Pinnacle

Guest CRM + Loyalty Program

Available in Pinnacle

Competitive Set Benchmarking

Available in Pinnacle

ROI Example

Typical Summit property

50

Rooms

฿2,500

ADR

80%

OTA Share

Projected Annual Savings

฿700K – ฿1.1M/year

A 50-room hotel at ฿2,500 ADR and 80% OTA typically saves ฿700K-1.1M/year with AI-powered direct booking optimization.

Summit FAQ

Summit adds the intelligence layer: AI chatbot across 3 channels, full email automation with 7 touchpoints, social media management, weekly revenue management, expanded OTA distribution, and advanced analytics. It's the complete system for hotels ready to actively grow direct bookings.

The chatbot answers guest questions about your property, room types, amenities, local attractions, and booking policies. It handles availability inquiries and directs guests to your booking engine. It works 24/7 in Thai and English across LINE, WhatsApp, and your website.

Professional photography-based posts for Facebook and Instagram. Mix of property highlights, guest experiences, local area features, and promotional content. We handle content creation, copywriting, and scheduling.

Yes, at any time. The setup fee difference is prorated. Pinnacle adds dedicated daily revenue management, paid advertising, guest CRM, and competitive benchmarking.

Ready for AI-powered direct bookings?

Book a consultation to discuss Summit for your property.

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