Services Basecamp Summit Pinnacle Case Study Pricing ROI Calculator About Contact
Book a Consultation

Pinnacle

฿28,900/month

Best for 40–150 rooms

Setup fee: ฿85,000 · 12-month commitment

What's included

Everything in Summit, plus:

Included from Summit

Full Summit Foundation

Cloudbeds PMS, custom website, 8-12 OTA channels, AI chatbot (LINE + WhatsApp + web), full email automation, social media (8 posts/month), weekly revenue management, full GA4+GTM, quarterly remarketing, OTA promotion strategy.

Dedicated Daily Revenue Management

Daily rate optimization, not just weekly. Your rates respond to real-time market changes, events, competitor moves, and demand shifts every single day.

Google + Meta Paid Ads Management

Professional management of Google Search, Display, and Meta (Facebook/Instagram) advertising campaigns. Targeted to your ideal guest demographics and source markets. Ad budget is additional.

Guest CRM + Loyalty Program

Guest relationship management system with repeat guest tracking, personalized communications, and a loyalty program to drive return visits and direct rebookings.

Competitive Set Benchmarking

Monthly analysis of your competitive set's pricing, positioning, and performance. Know exactly where you stand and how to differentiate.

16 Social Media Posts/Month + TikTok

Double the content output across Facebook, Instagram, and TikTok. Video content creation and platform-specific strategies for maximum reach.

Abandoned Booking Recovery

Automated follow-up sequences for guests who start but don't complete a booking. Recapture lost revenue with timely, personalized reminders.

Priority Support

Dedicated priority support channel with faster response times. Direct access to your account team for urgent issues.

Additional Chatbot Languages

Expand AI chatbot beyond Thai and English. Add Chinese, Russian, Korean, Japanese, or other languages based on your guest demographics.

What you get in 6 weeks

1

Week 1-2: Deep Discovery

Full property audit, competitive set analysis, guest demographic profiling, content strategy, AI training, CRM data migration planning.

2

Week 3-4: Full System Build

Website, all OTA channels, AI chatbot (multi-language), email automation, CRM setup, loyalty program, social media calendar, ad campaign setup.

3

Week 5: Testing & Optimization

Full system testing, ad campaign previews, chatbot stress testing, staff training, competitive benchmarking baseline, booking flow validation.

4

Week 6: Go Live

Everything live. Ads running. Daily revenue management begins. CRM active. All channels optimized. Performance baseline established.

Additional costs to be aware of

Pinnacle is our most comprehensive tier. These are the only additional costs:

Cloudbeds Subscription

Billed directly by Cloudbeds

Google + Meta Ad Budget

We manage, you set the budget

Domain Hosting

We help manage registration

Professional Photography

Optional, recommended for best results

ROI Example

Typical Pinnacle property

100

Rooms

฿3,000

ADR

75%

OTA Share

Projected Annual Savings

฿1.5M – ฿2.5M/year

A 100-room hotel at ฿3,000 ADR and 75% OTA typically saves ฿1.5M-2.5M/year with dedicated daily revenue management and paid advertising.

Pinnacle FAQ

Daily revenue management alone can significantly impact your bottom line versus weekly reviews. Add paid advertising that drives qualified traffic to your direct booking engine, a CRM that turns one-time guests into repeat customers, and competitive intelligence -- Pinnacle is built for properties where every percentage point of OTA shift represents serious money.

We typically recommend starting at ฿15,000-30,000/month for Google and Meta combined, then scaling based on ROAS (return on ad spend). We manage the campaigns; you control the budget. Most Pinnacle clients see 8-15x return on ad spend.

Every day we review your occupancy, pickup pace, competitor rates, market events, and demand signals. Rates are adjusted across all channels to maximize RevPAR. You get weekly summary reports and a monthly deep-dive strategy session.

Yes, if your ADR supports it. A 40-room property at ฿3,000+ ADR with high OTA dependency will see strong ROI from Pinnacle. The daily revenue management and paid ads can generate savings that far exceed the monthly fee. We'll model the numbers during your consultation.

Ready for the full revenue engine?

Book a consultation to discuss Pinnacle for your property.

WhatsApp LINE